How to use Google analytics for keyword research in 2022?

What keywords are you ranking for on your website? Where do you look for your Google Analytics keywords?

These are excellent questions that Google Search Console can answer. It’s the finest tool for determining which search terms people use to locate your website on Google. In this article, we’ll teach you how to examine the Google search phrases for which you’re ranking that people use to locate your website, as well as how to simply view the data in WordPress.

Why should you keep track of the keywords that your website is already ranking for?

Keywords are essential for ranking on Google and being found by your target audience. You’ll gain insight into your site’s rating and performance on search engines if you can discover which search terms are sending you the most organic traffic.

You can also assess if your SEO efforts are paying off by comparing your targeted keywords to the actual terms for which your site receives traffic.

If your site’s top Google search keywords correspond to your intended keywords, it’s a positive sign that your SEO techniques are effective. If they don’t match, you can get suggestions on how to improve and make your site more SEO-friendly.

Alternatively, you can find new keywords for your website that will provide you with new content ideas. You can improve your search engine rankings and organic traffic by developing more valuable, high-quality content around a term for which your site currently has a good rank and traffic.

How to View Your Site’s Google Analytics Keyword

You can’t utilize Google Analytics for keyword rankings because it doesn’t display any of that information for privacy concerns. If you check up keyword reports in analytics, you’ll only get the message “not given.”

Instead of Google Analytics, Google Search Console is the greatest tool for viewing the search terms/queries people use to locate your website on Google. It’s free and simple to use!

Google Search Console is a Google online marketing tool that allows you to monitor and view the performance of your website in Google search results. Furthermore, it can assist you in identifying crawl faults, site speed issues, and other technical website concerns.

Let’s take a look at three different ways to examine your Search Console data:

1. To see Google keyword metrics in WordPress, install MonsterInsights.
2. Examine the keyword ranks in Google Analytics.
3. Log in with your Search Console account to view the Queries reports.

Log in with your Search Console account to view the Queries reports.

1. View Your WordPress Site’s Keywords Using MonsterInsights

The MonsterInsights Google Statistics plugin is the first solution for locating your Google keyword analytics. This plugin allows you to monitor your website’s traffic and user interactions. It also displays easy-to-understand keyword reports.

Install MonsterInsights on your site and connect it to your Google Analytics account to get a Search Console search terms to report in your WordPress dashboard.

You’ll need the Plus plan to log in to and view your Search Console report.

Then, if you don’t already have a Google Search Console account, you’ll need to add and authenticate your site there. You may easily accomplish this using your Google Analytics account. If you want more information, check out our entire guide on verifying your site in Google Search Console using Google Analytics.

Once you’ve added your site to Search Console, you can see the top 50 search phrases for your site in your MonsterInsights report.

To get the Search Console report, go to Insights » Reports in your WordPress dashboard.

You’ll see your site’s analytics overview report there. Navigate to the top of the report and select the Search Console tab. You’ll then see the top 50 search phrases for your website.

The number of clicks, impressions, click-through rate, and average position for each term is shown in the screenshot above.

This is a fantastic report since it allows you to see how users are finding your site in Google search at a glance. It imports your Google keyword metrics and displays them on your WordPress dashboard.

2. How to Check Google Analytics Keyword Rankings

To get much more data, go to the bottom of your MonsterInsights Search Console report and click the View Full Queries Report option. It will direct you to the Google Analytics Acquisition » Search Console » Queries report.

Navigate to the Landing Pages report under Acquisition » Search Console » Landing Pages: To view which pages are ranking for which keywords, go to Acquisition » Search Console » Landing Pages:

Then, on any of the pages, click to discover which keywords are driving that page up in search results:

Notice how some of the tables are empty? This is due to the fact that Search Console reports only provide non-identifying information. Even without such information, this report is quite useful for determining which keywords your users are typing into Google to locate a specific landing page on your site.

With this data, you can pick which keywords to focus on based on any that are absent from the report or have low click-through rates.

Let’s take a look at how to view search engine terms in your Google Search Console account now.

3. Access Your Search Console Account to View Your Site’s Keywords

To begin, click to Search Console and sign in with your account.

Then, in the menu on the left, select Search results. A graphical representation of your total clicks, impressions, average click-through rate (CTR), and the position may be found here.

Now scroll down to see the Queries table. It displays the most popular Google search terms that people use to locate your website. You can also view your search data in other ways by selecting Pages, Countries, Devices, Search Appearance, or Dates.

What is the Location of My Google Analytics keyword?

To summarize, here are the procedures for locating your Google Analytics keywords:

1. Connect your Google Search Console and Google Analytics accounts.
2. Navigate to Acquisition » Search Console » Queries in Google Analytics.
3. By clicking on the headings, you can sort your keywords by clicks, impressions, click-through rate, or average position.
4. Navigate to the Acquisition » Search Console » Landing Pages report and click on one of your URLs to discover what users searched for to find that page on Google.
5. Install the MonsterInsights plugin to see your top 50 search phrases from within your WordPress dashboard at any moment, and then click the button at the bottom of the report to go directly to the equivalent Google Analytics report.

Bonus Method: View Your Keywords Using SEMRush

While Google Search Console is a free service for your site’s search statistics, you can also uncover keywords for your website using a premium SEO tool like SEMRush.

You can use this tool to undertake organic research, paid advertising research, keyword research, and in-depth competition analysis to improve the SEO of your website.

We hope this post was useful in teaching you how to view Google Keyword Analytics for your website. You might also be interested in our guide on the Top Google Analytics Metrics Every Business Should Track.

Also, for more instructions, don’t forget to follow us on Twitter, Facebook, and YouTube.

Read more: A Quick Guide to Yahoo! SEO, For the first time in eight years, Chrome is updating its logo