About Facebook Reels
After only a month in beta, Facebook is now making Reels available to all Facebook users in the United States on both iOS and Android. The feature, Facebook’s answer to TikTok, allows creators to create and share short-form video content using several editing tools, such as those for music and audio, AR effects, timers and countdowns, and more. With the public debut, producers will be able to create their Reels directly on Facebook, as well as share their popular Instagram Reels to Facebook, allowing them to establish a following across both applications.
Furthermore, Facebook is now disclosing additional information about how it intends to fund the creation of Reels.
Facebook Reels Payment
The firm is launching a new bonus scheme that will reward artists for viewing their Reels. The program will be funded as part of Facebook’s bigger plan to invest more than $1 billion in artists through 2022, which includes paying creators to run specific sorts of ads, receive payments via Stars (virtual tips), and more.
The Reels Play bonus program, which builds on Instagram’s Reels Summer bonus, will pay qualified creators based on the performance of their Reels across Facebook and Instagram and will pay out on Reels that receive at least 1,000 views in the last 30 days. (However, Facebook did not specify the size of the payouts.)
For the time being, the new initiative will be open to American creators and will be by invitation only. It will eventually extend into other international markets.
Facebook also says it’s working on new ways for creators to monetize their Reels and wants to test new ad types, such as Sticker Ads and Banner Ads in Reels. It’s also considering integrating Stars, its virtual tipping system, into Reels, allowing fans to directly pay their favorite Reels artists.
In addition, the company intends to commercialize Reels as a product by trying full-screen and immersive commercials that appear in between Reels, similar to TikTok ads. According to Facebook, this advertising would help people to connect with brands and other small businesses. Viewers can also comment, like, see, save, share, or skip these adverts, which are currently appearing on Instagram Reels.
Facebook users can make Reels in a variety of ways, including via a “Create” button under the new Reels section that displays as you browse through the News Feed while watching Reels, or by pressing on “Reels” at the top of the News Feed. Meanwhile, Reels can be viewed in the News Feed (where they will be joined by Reels shared from Instagram) as well as in certain Pages and Groups.
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Are Facebook Reels better than Tik Tok?
Reels debuted to global audiences a little more than a year ago as little more than a TikTok clone. Today, the program has a similar feature set to Tik Tok, including access to a big database of audio and music, tools for editing movies with things like timers, countdowns, and AR effects, and other tools for speed tweaks and clip stitching. While Reels’ editing features, particularly its AR effects, aren’t as extensive as TikTok’s, the firm does make it easy for producers to immediately submit movies generated in third-party editing apps to Reels. While Reels with the TikTok watermark will be deranked by the algorithm, the firm is not presently penalizing content that is shared across various platforms.
Facebook has made it clear that the emergence of TikTok poses a danger to its business. While some firms do not publicly address their competition, Instagram CEO Adam Mosseri notably mentioned TikTok as one of the reasons why Instagram was growing to accommodate more video in June. “We’re no longer a photo-sharing app or a square photo-sharing app,” he even cautioned users.
Meanwhile, TikTok’s popularity has skyrocketed. It was the most downloaded app in the year 2020. It became the first non-Facebook app to exceed 3 billion global downloads in July. TikTok just announced that it currently has 1 billion monthly active users. In comparison, Facebook’s app family today has 3.51 billion monthly active users.
Reels on Facebook are now available to US users via the Facebook mobile app.
